The Taste Success Chilli Baby Hits Over 10K Views On Youtube!
Today, the ‘Taste Success – A Future in Food’ campaign’s ‘Chilli Baby’ video has reached a landmark by breaking the 10,000 barrier on YouTube!
Released in March, Chilli Baby, alongside ‘Sugar Rush’ and ‘Awkward Questions’ are three fun videos that form part of an exciting digital project designed to get young people to consider a career in food and drink manufacturing as part of the Taste Success campaign.
Taste Success is aimed at 16-18 year olds and aims to dispel some of the myths about working in the sector, such as that it is low paid and unskilled, and showcases some of the exciting career opportunities available.
Watch the Chilli Baby video: http://www.youtube.com/watch?v=MyUb3JYF5H8&list=UURxlEVHUrjgW2C1CIUmgT0g&index=2&feature=plcp
FDF Digital Manager, Hanne Christensen, said: “We always felt that our cheeky Chilli Baby video would capture the imagination of young people although we’ve been shocked by the speed with which it has taken off. Social media has enabled us to extend the reach of our Taste Success campaign and spread the word about a career in food and drink to the next generation.
Our hope is that this work will help food and drink manufacturers to secure the best talent, a vital ingredient to secure the future success and sustainability of the industry.” ENDS